H & M and their new Eco-Fashion Collection
I do not know if this is just a fad, a way to make money or if it is for civic awareness. I hope that the latter is the affirmative.
In his collection of spring H & M has released a completely organic clothing line where clothing is produced from recycled materials. Recycled polyester, organic cotton and other organic fibers.
The idea behind this collection is the preservation of the environment.
photos by H&M production



